Innovators pioneering the next generation of market research
Growth consultants, supporting every stage of new business development
Experts in finding your first best customers—and the targeting, messaging, and positioning strategy to convert them
Heather is Spark's fearless leader. She has two cats with thumbs! Her favorite thing about Spark is the amazing team. She is excellent at trivia and can correctly identify many types of architecture.
Zasima leads strategy at Spark. She’s passionate about bringing new products to life - from ideation to launch strategy - but knows firsthand how hard it is to get all those steps right. That’s why she is so excited to be at Spark. She loves working with a fantastic team of sleuths to capture real consumer behavior and use the insights to develop strategies that work!
Niover leads Administration at Spark. From file organization to tech maintenance, Niover ensures the full team has the support they need to work efficiently.
Sonia leads Spark's client projects. She loves her colleagues for their creativity and curiosity. Outside of work Sonia can be found roaming the streets of Brooklyn with her two young kids.
Kenzie works with Spark’s strategy team to identify the key strategic questions that drive each project. She translates this strategy into copy for ads, landing pages, and messaging throughout the funnel. Finding the right words to reach the right audience at the right time: that’s her bread and butter. In the wild, Kenzie can be found cracking up at her one-year-old daughter’s antics.
Jana leads the analytics team, strategizing best ways to collect, analyze and visualize project data. Her favorite part of the work day is collaborating and problem solving with the Spark team. When she’s not exercising her left brain at Spark, Jana hones her right brain as a multidisciplinary artist.
Sean works on the Data team, analyzing testing data to identify insights & craft narratives to contextualize campaign results. His favorite thing about working at Spark is seeing clients implement recommended strategies in real time. While he isn't crunching numbers in Excel, Sean serves as Spark's de facto Trivia Master.
Allison is one of Spark’s data storytellers. She coordinates event tracking and analyzes user behavior across waves of testing. One of the coolest aspects at Spark is discovering revelations in real-time data — those big “aha” moments stir up huge excitement with the team and client!
Laura is a left-brained creative who loves solving problems. From people to processes to tools, She heads Creative Operations at Spark. Laura adores designing and building digital workshops that pull apart the very essence of a brand, consumer, or product. When she isn’t bouncing around Slack channels or creating new Miro boards, you can find her coaching and racing with her favorite not-for-profit organization; New York Outrigger.
Shelby directs creative strategy at Spark No. 9. From designing ads to developing branding systems for proof-of-concept testing, she’s constantly striving to push creative boundaries.
She loves her coworkers’ sense of humor and the diverse projects at Spark no. 9. There’s never a dull moment! In her spare time, she is either watching a movie on her massive checklist (next up is Mad God by Phil Tippett) or combating some internal artist block.
On Spark's Creative team, Luodan strives to create intentional and user-centered designs. She loves experimenting with multimedia elements to execute new product visions. Her favorite thing about working at Spark is being able to develop and test creative solutions for clients and collaborating with a multitalented team. Outside of work, you can find Luodan taking walks in Prospect Park and hanging out with her cat, Wifi.
Isabel is a designer on Spark’s creative team. She aims to use design not only as an aesthetic practice but also as a means to translate complex ideas into approachable ones. When she isn’t making ads or landing pages for clients she’s taking on a new half-baked hobby (crochet at the moment).
Jessie leads the team in all things UI/UX. She loves creating delightful user experiences and experimenting with design. Her favorite thing about working at Spark is being able to help clients bring their product visions to life. Her second favorite is seeing pictures of her coworkers' cats.
Our team is made up of diverse backgrounds from all over the world. We are strong believers in smart and collaborative people who wear multiple hats.CONNECT WITH US