Our real-world testing was highlighted in the Harvard Business Review
…and embracing faster, smarter market research
The future of beverages? Dissolvable, eco-friendly drink cubes with exquisite flavors and ingredients.
Develop an innovative beverage concept that eliminates plastic waste
A dissolvable cube for delicious beverages—just add water.
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All ads were served to all audiences to identify distinct behaviors
Collected data on which concepts resonated the most with which audiences
Sustainable Minds
Sober Patrons
Beverage Enthusiasts
Holistic Hipsters
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