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FIELD TEST
YOUR FUTURE

Test growth strategies in parallel.
Match positioning to audience.
Explore and validate new directions.
Robots, teddies, and astroboys choosing houses
Multivariate testing to
find product-market fit
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Our method is rooted in
the scientific method

OUR METHOD

LEARN MORE
we Find your product’s first best customers—and the targeting, messaging, and product strategy that works to convert them—by testing multiple strategies in parallel.
How do I confirm
my hypotheses?

THE BIG QUESTIONS

Will your growth strategy work? How can you be sure, before launch, that customers want your product?

THE PROBLEM

Traditional market research tools like surveys, focus groups, and customer interviews are not reliable predictors of behavior.
SmokeComputerComputer
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THE SOLUTION

Using real ads—and how your customers interact with them—as market research to validate demand for your new product in real time.
We're a team of dedicated strategists, data experts, and designers.
This is us!
Meet your matchmakers:
the team that finds your product’s first best customers—and the targeting, messaging, and product strategy that work to convert them—by testing multiple strategies in parallel.

OUR CLIENTS

We work with innovators of all sizes who constantly generate big new product ideas, collaborating to reduce risks associated with brand-building, product positioning, and launch marketing.

We value our client's confidentiality

Spark No. 9 works behind the scenes for our clients, helping validate demand for new products and brands. To make sure these projects remain top-secret until the world is ready for them, we do not publicly release client information. Please contact us at hello@sparkno9.com to learn more about our projects or request a reference.

In the meantime, get a sneak peek of what we do with a sample case study from Casey, on an ongoing Lab 9 creation that highlights how we use our methodology to develop new products.
view CASEY
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LET'S GET STARTED

Ready to grow?
Let’s work together.
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latest insights

READ MORE
The Survey Issue
According to survey data from BI Survey, “58% of respondents say their companies base at least half of their regular business decisions on gut feel or experience [emphasis added] rather than being driven by data and information.” Hmm.
October 5, 2021
The Membership Models Issue
Everyone from AAA to Zipcar has a form of membership. What’s driving all this joining?
June 22, 2021
Failure looks great on you—really
Let’s use failure to learn as much as possible. But failure, like success, can be managed.
May 13, 2021