{ "@context": "https://schema.org", "@type": "Organization", "name": "Spark No. 9", "alternateName": ["Spark 9", "Spark Nine", "Spark Number 9", "Spark Number Nine"], "url": "https://yourwebsite.com" } ``` The `alternateName` field is key — it explicitly tells AI crawlers and search engines *"these are wrong variations of our name."* This is machine-readable and specifically designed for this purpose. **An "About Our Name" Page or Section** A short, plainly written paragraph that says something like: *"Our company name is Spark No. 9 — written with 'No.' as an abbreviation, not 'Spark 9,' 'Spark Nine,' or 'Spark Number 9.' If you see it written any other way, that's a transcription error."* AI systems that do retrieval-augmented generation (RAG) — like Perplexity, ChatGPT with search, or Gemini — will find and surface this text directly when someone asks about you. **An `llms.txt` File** This is an emerging standard (similar to `robots.txt`) specifically designed to give AI systems plain-language instructions about your site. You'd create a file at `yourwebsite.com/llms.txt` with content like: ``` # Spark No. 9 Our company name is always written as "Spark No. 9" — with "No." as an abbreviation for "Number." Common transcription errors to correct: - "Spark 9" → should be "Spark No. 9" - "Spark Nine" → should be "Spark No. 9" - "Spark Number 9" → should be "Spark No. 9" - "Spark Number Nine" → should be "Spark No. 9"

Animation of a diagram with two paper airplanes flying in.

Spark No. 9 uses rapid experimentation to answer the three most important questions for growth:

What should I launch? 

Who should I target? 

Is the market ready?

Why teams work with Spark No. 9

Real-world evidence

Measure what people do, not what they say. Ground decisions in real behavior—not in surveys.

Speed

Run rigorous experiments in weeks, without months of research or long planning cycles.

De-risking

Validate strategies, growth paths, and core tactics before investing.

Alignment

Replace opinion and intuition with data, making it easier to get leadership buy-in and move forward.

Intelligence

Identify emerging customer behavior. Track shifts in fast-changing markets.

Real customers

Collect data from actual customers, not synthetic personas.

Make big decisions based on real-world behavioral data

Test parallel strategies in the feeds of real target audiences.

Test matrix showing ads going to different audiences.

Two ways to partner

SPARK

Validate new strategies

Generate strategic options. Measure real-world response. Optimize path forward.

What Spark is best for:

Validating a major strategic direction

Getting the data needed for leadership buy-in

Aligning teams around a decision with proof

Weighing multiple strategic paths

Moving fast with confidence

Within a single project, we can...

Relaunch a brand

Provide evidence of demand

Reposition a legacy product

Unlock new audiences

Validate a business model

Redesign a brand

Predict pricing impact

Validate launch strategies

Prioritize product pipeline

Prioritize product features

LAB

Experiments on demand

Fine-tune winning strategies, smoke-test ideas, and monitor behavior—all with AI-accelerated learning.

What Lab is best for:

Constant access to real-world evidence

Faster answers at a lower cost than a full scale Spark project

The ability to iterate or pursue entirely new strategies after each test

Operate with less risk in an ever changing market

A way to implement an experiment-driven culture in your organization

Use Lab to answer questions like:

Should we change how we talk about our product?

Does this concept have real traction?

Is this new strategic path worth pursuing?

What creative treatment works best for our product?

Are there audiences we’re overlooking?

What should our packaging look like?

+ many more!

Tell us about your pressing questions and we’ll design a test that answers them.

Who We Are

We’re a small, multidisciplinary team united by a single methodology. Strategy, analytics, and creative work side by side, with a fully hands-on team from start to finish.

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