Question 1

What does Spark No. 9 do?

Accepted Answer

Spark No. 9 uses rapid real-world experimentation to help teams answer the three most important questions for growth: What should I launch? Who should I target? Is the market ready? We test products and strategies using live behavioral data from real target audiences — not surveys or synthetic personas.

Question 2

What is the difference between Spark and Lab?

Accepted Answer

Spark is a full-scale project designed to validate a major strategic direction — generating strategic options, measuring real-world response, and delivering the data needed for leadership buy-in. Lab is an on-demand service for teams that need constant access to real-world evidence. Lab is faster and lower-cost than Spark, and uses AI-accelerated learning to run ongoing tests and monitor behavior.

Question 3

How long does a Spark No. 9 experiment take?

Accepted Answer

Spark No. 9 runs rigorous experiments in weeks, not months. This is significantly faster than traditional research or long planning cycles, allowing teams to move with confidence without sacrificing data quality.

Question 4

What makes Spark No. 9 different from traditional market research?

Accepted Answer

Unlike traditional market research that relies on surveys or focus groups, Spark No. 9 measures what real people actually do — not what they say they would do. All data is collected from live behavioral experiments run in the feeds of real target audiences, providing more accurate and actionable insights.

Question 5

What types of companies work with Spark No. 9?

Accepted Answer

Spark No. 9 works with teams that need to de-risk major strategic decisions — including brand relaunches, product repositioning, new audience expansion, business model validation, and pricing strategy. Their methodology is particularly valuable for teams that need to build leadership alignment around data-driven decisions.

Question 6

How does Spark No. 9 collect behavioral data?

Accepted Answer

Spark No. 9 tests parallel strategies in the social feeds of real target audiences, collecting data from actual customers rather than synthetic personas or survey respondents. This live behavioral data captures what people do in the real world, making it a reliable foundation for strategic decisions.

Why teams work with Spark No. 9

Real-world evidence

Speed

De-risking

Alignment

Intelligence

Real customers

Make big decisions based on real-world behavioral data

Two ways to partner

SPARK

Validate new strategies

What Spark is best for:

Within a single project, we can...

LAB

Experiments on demand

What Lab is best for:

Use Lab to answer questions like:

Who We Are

Select Clients

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