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IN A FEW WEEKS

Spark's method: Heat-testing using advertising

HOW WE DO IT

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It's an ad in your feed.
But it's also market research...
If you’re seeing this ad, you’re part of a target audience.
Whether you click or keep scrolling, you generate data about product, position, and creative.

We’re revolutionizing market research

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Spark’s innovative method is taught at Harvard Business School and is featured in the Harvard Business Review.

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Spark at HBS in Boston, 2022

AT THE END OF A SPARK PROJECT, YOU GET

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Data about which audiences love your product the most

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A roadmap for how to market your product—based on statistically valid behavioral data

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New customers for your new or existing product

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Successful ad campaigns that are ready to scale

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