FAIL-PROOF
YOUR GROWTH STRATEGY

Better innovation with real-world validation.

Hands twisting rubiks cube

Looking to

VALIDATE DEMAND?

MARKET RESEARCH:
SLOW. NOT PREDICTIVE.

Pre-launch market research

In-market feedback

SPARK'S METHOD:
PREDICTIVE INSIGHTS
IN A FEW WEEKS

Spark's method: Heat-testing using advertising

HOW WE DO IT

Hand holding phone showing ad

It's an ad in your feed.
But it's also market research...

If you’re seeing this ad, you’re part of a target audience.

Whether you click or keep scrolling, you generate data about product, position, and creative.

We’re revolutionizing market research

Heather at HBS with professor

Spark’s innovative method is taught at Harvard Business School and is featured in the Harvard Business Review.

Jessie speaking at HBS

Spark at HBS in Boston, 2022

AT THE END OF A SPARK PROJECT, YOU GET

Data about which audiences love your product the most

A roadmap for how to market your product—based on statistically valid behavioral data

New customers for your new or existing product

Successful ad campaigns that are ready to scale

SELECT CLIENTS

Let’s CHAT

Got a big idea? Seeking more customers?
Drop your contact and we’ll be in touch.

Email us instead at hello@sparkno9.com

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

latest INSIGHTS

August 2, 2023

Innovate Faster—Meet Design Sprints & Heat-Testing

How design sprints and heat-testing bring speed and confidence to product innovation.

July 20, 2023

Now serving: piping hot hyper-niches

How to survive (and thrive) in a marketing world that’s increasingly niche-ified

June 8, 2023

Is Hollywood’s growth strategy flawed?

How blockbusters can crowd out product innovation

SEE MORE INSIGHTS