Finding your product’s first best customers—and the targeting, messaging, and product strategy that works to convert them by testing multiple strategies in parallel.
How do I confirm my hypotheses?
THE BIG QUESTIONS
Will your growth strategy work? How can you be sure, before launch, that customers want your product?
THE PROBLEM
Traditional market research tools like surveys, focus groups, and customer interviews are not reliable predictors of behavior.
THE SOLUTION
Using real ads—and how your customers interact with them—as market research to validate demand for your new product in real time.
We're a team of dedicated strategists, data experts, and designers.
Meet your matchmakers: the team that finds your product’s first best customers—and the targeting, messaging, and product strategy that work to convert them—by testing multiple strategies in parallel.
OUR CLIENTS
We work with innovators of all sizes who constantly generate big new product ideas, collaborating to reduce risks associated with brand-building, product positioning, and launch marketing.
