Exit icon

Get the Spark:

Market trends, industry insights, and more—delivered straight to your inbox
Thank you!
Your submission has been received.
Oops! Something went wrong while submitting the form.

Your big idea, validated

Market research that delivers customers, not just insights.

Find out how
Hands twisting rubiks cube

Looking to

VALIDATE DEMAND?

FIND NEW AUDIENCES?

PRIORITIZE PIPELINE?

BUILD A BUSINESS CASE?

REACH YOUNGER consumers?

REBRAND?

MARKET RESEARCH:
SLOW. NOT PREDICTIVE.

Pre-launch market research
In-market feedback

SPARK'S METHOD:
PREDICTIVE INSIGHTS
IN A FEW WEEKS

Spark's method: Heat-testing using advertising

HOW WE DO IT

Hand holding phone showing ad
It's an ad in your feed.
But it's also market research...
If you’re seeing this ad, you’re part of a target audience.
Whether you click or keep scrolling, you generate data about product, position, and creative.

We’re revolutionizing market research

Heather at HBS with professor

Spark’s innovative method is taught at Harvard Business School and is featured in the Harvard Business Review.

Jessie speaking at HBS

Spark at HBS in Boston, 2022

AT THE END OF A SPARK PROJECT, YOU GET

Creative assets icon

Data about which audiences love your product the most

Scientific method icon

A roadmap for how to market your product—based on statistically valid behavioral data

New customers icon

New customers for your new or existing product

Go-forward strategy icon

Successful ad campaigns that are ready to scale

SELECT CLIENTS

Let’s CHAT

Got a big idea? 
Seeking more customers?
Drop your contact and we’ll be in touch.

Email us instead at hello@sparkno9.com

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

latest INSIGHTS

March 2, 2023
The one wring to rule them all
How to identify the best innovation ideas
January 18, 2023
Is this what you predicted?
Hello, and welcome to prediction season. If your appetite for soothsaying hasn’t yet been sated, here is a collection of about 100 predictions for 2023 from everyone from Accenture to the Zukunftsinstitut.
November 16, 2022
Drink Me!
Down the rabbit hole of a new sustainable beverage brand
SEE MORE INSIGHTS