Where growth strategy gets stuck:
Too risky: no proof it will work
Too narrow: market too small
Too broad: doesn’t find traction
Too slow: competitors get there first
The solution: Heat-testing.
It delivers proof about what works.
Big growth opportunities can feel...
Develop strategies based on data not intuition
Test (before the thing is real)
Iterate (based on consumer behavior)
Optimize (hone your launch strategy)
Predictive insights in just a few weeks
How Spark’s proprietary heat-testing works:
- Brings multiple distinct strategies to life online
- Uses ads to live-test each strategy with target audiences
- Finds the best match between strategy and audience
- Makes decisions based on real-life behavioral data, not intuition
A heat map that shows which strategies will work.
Spark’s innovative heat-testing method is taught at Harvard Business School and featured in the Harvard Business Review.
What we deliver: vetted strategy
Product that will sell
People who will buy it
Campaigns that attract them
A business that grows
The Spark No. 9 approach:
Like your pit crew:
fast, behind-the-scenes, relentless.
testing multiple combinations to find the right match.