Given the limitations of traditional market research, most companies invest in building & launching products without reliable data on whether there's demand for them. Sounds risky, right?
Unlike traditional forms of market research, our approach combines ideation, concept development, design, and demand testing into a single, collaborative process. Using digital advertising as our medium,
Spark's multivariate testing methodology allows for fast feedback from actual consumers in the form of views and clicks, providing valuable insights into several strategic options.
You'll learn how to design, test, analyze, and iterate on a business idea (you can use your own, if you'd like!) with heat-testing, all in just 6 sessions.