Our real-world testing was highlighted in the Harvard Business Review
Check us out →

Enroll in
SPARK’S innovation
boot camp

Learn how to use heat-testing to validate big moves—new product launches, rebrands, new audience development, and beyond.

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SPARK CORE

Given the limitations of traditional market research, most companies invest in building & launching products without reliable data on whether there's demand for them. Sounds risky, right?

Unlike traditional forms of market research, our approach combines ideation, concept development, design, and demand testing into a single, collaborative process. Using digital advertising as our medium, Spark's multivariate testing methodology allows for fast feedback from actual consumers in the form of views and clicks, providing valuable insights into several strategic options.

You'll learn how to design, test, analyze, and iterate on a business idea (you can use your own, if you'd like!) with heat-testing, all in just 6 sessions.

Curriculum

MODULE 1
WORKSHOP
  • Designing effective concept ideation workshops
  • Developing strategic exercises to identify discrete variables
MODULE 2
CONCEPT & POSITIONS
  • Honing product concepts
  • Developing brand positions
MODULE 3
AUDIENCES & PLATFORMS
  • Developing & building audiences
  • Select platforms for testing (think: Instagram, Google Search, TikTok)
MODULE 4
CREATIVE & UX
  • Designing ads & landing pages
  • Creating a cohesive user experience
MODULE 5
TEST EXECUTION
  • Finalize a test matrix, hypotheses, and performance metrics
  • Tackling technical setup
  • Monitoring your campaign
MODULE 6
ANALYSIS & ITERATION
  • Analyzing test results
  • Identifying iteration strategies
  • Developing a go-forward plan

DETAILS

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FIND OUT how to
validate YOUR big idea

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Need a custom course for your team?

Our customized, hands-on training program will teach your team how to heat-test in-house. Tell us more about your team and project and we'll provide a bespoke curriculum and quote.

SPARK CUSTOM

GET IN TOUCH
  • Test a real company business strategy while you learn
  • Engage a cross-section of your team or organization
  • Gain high value learning and development spanning multiple disciplines
  • Dictate timeline & format (virtual, in-person, hybrid) based on your schedule & preferences
  • Append introductory modules to your company offsite for engaging, collaborative content
  • Access additional resources (e.g. creative support) to supplement in-house capabilities

WHAT IS HEAT TESTING?

With heat-testing, ideas & strategies are validated through online experimentation.
Our real-world testing was highlighted in the Harvard Business Review.
Check us out →
Heat map showing areas of interest indicating product market fit.

How It's Done

Spark's method: Heat-testing using advertising
Determine actual customer interest by using real ads marketed online to real audiences
  • Bring your product or brand strategy to life online before you develop
  • Utilize digital advertising as market research
  • Make decisions based on real-life behavioral data, not intuition
LEARN MORE

GOT QUESTIONS?

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