HEAT TESTING: Your tool for rapid concept validation

Rocket launching graphic

How we do it

01

IDEATE

Craft compelling, distinct positioning for new and existing products

Lightbulb icon with ideas branching out

02

DESIGN

Bring positions to life with polished ads and branded landing pages

Three ad to landing page user journeys

03

Target

Construct multiple discrete consumer audiences for testing within ad platforms

Three unique people icons to represent target audiences

04

Rapidly test

Run ads on multiple platforms to generate statistically valid click and conversion data

Testing platforms logosCallout bubble with text "4 weeks from brief to first test results!"

05

Capture data

Empirically validate strategy with engagement & cost metrics by audience

Icons showing how data is collected in clicks, views, engagement, and conversions

06

what  you  get

- A "heat map" of customer segments and the creative that converts them
- Proven ad campaigns, ready to scale
- Validated target customer behavioral data

Heat map graphic