How heat-testing works

01

IDEATE

Craft compelling, distinct positioning for new and existing products and brands

Lightbulb icon with ideas branching out

02

DESIGN

Bring positions to life with polished ads and branded landing pages

Three ad to landing page user journeys

03

Target

Construct multiple discrete consumer audiences for testing within ad platforms

Three unique people icons to represent target audiences

04

Rapidly test

Run ads on multiple platforms to generate statistically valid click and conversion data

Testing platforms logosCallout bubble with text "4 weeks from brief to first test results!"

05

Capture data

Empirically validate strategy with engagement & cost metrics by audience

Icons showing how data is collected in clicks, views, engagement, and conversions

The outcome

Heat map graphic