Insights

THE SPARK

November 4, 2021
Politics, Politeness, and Other Innovation-Killers
Ways To Build Innovation Into Your Business.
October 5, 2021
The Survey Issue
According to survey data from BI Survey, “58% of respondents say their companies base at least half of their regular business decisions on gut feel or experience [emphasis added] rather than being driven by data and information.” Hmm.
June 22, 2021
The Membership Models Issue
Everyone from AAA to Zipcar has a form of membership. What’s driving all this joining?

cheers to the new year!

Spark No. 9 turns 11, and other insights into this new decade
July 19, 2021
How marketing is changing in 2020
The massive shift in behavior accelerated by the events of 2020 is causing a follow-on lurch in marketing—marketers are sprinting to keep pace with a customer whose behavior and attitudes have changed in a matter of months.
May 13, 2021
Failure looks great on you—really
Let’s use failure to learn as much as possible. But failure, like success, can be managed.
April 2, 2021
Ready for a Decade of Disruption?
How do you prepare for disruption? First, know what’s coming. There’s no certainty, of course, but there are smart ways to plan for big shifts.
March 11, 2021
5 reasons to test now and build later
Validate-first, build-later requires product innovators and marketers to get their hands dirty with testing when the product is still just a tiny spark of innovation.
February 2, 2021
If you are not experimenting online, this is your year.
Why this year? We think 2021 is going to be a year of great change.
October 14, 2020
What? You haven’t started a business this year?
In this issue, we will do a quick survey of how growth strategy is changing and then explore a framework for thinking about customer acquisition strategy.
August 26, 2020
Getting the Most Out of a Virtual Internship
Whether live or remote, college is restarting, and so we are saying good-bye to two amazing marketing interns who helped us manage a busy summer.
August 4, 2020
The Trend Friends Issue
Can we innovate our way out of an economic crisis? Fingers crossed, everyone.
July 2, 2020
Time to Sharpen Your Knives
This week, we are celebrating the innovators and the hustlers—the people who are finding solutions because they see no other choice.
May 28, 2020
There must be a pony in here somewhere!
Glib or not, digging through the manure pile to find a glimmer of opportunity will contribute to getting the economy back on track.
April 23, 2020
For Crisis's Sake
If you are wondering how marketers behave when panicked, look no further than your email inbox and social media feeds a month or so ago.
April 9, 2020
Who Moved the End Zone?
Need some new plays?
February 25, 2020
Cook the Books
The business book is a conundrum. With so many ways to convey ideas, why does it still exist?
February 6, 2020
Hornswaggled Again!
In the beginning, there were catalogs.
January 16, 2020
Rent Me
By all accounts, the rental economy is on a tear. And it’s not only millennials who are eating it up.
January 2, 2020
It's January 2nd. Do you know where your trends are?
We have big plans for this year, and we bet you do, too. In fact, expectations are so high for the new year/decade, it can seem a little overwhelming.
November 15, 2019
Bet Your Aas
Big companies are getting savvier about innovation. And a number of service firms (Spark No. 9 among them) are evolving to help them.