Company name: Spark No. 9
Type: Business Consulting and Services
Launch: 2009
Location: New York, NY
Founder: Heather Myers
Website: sparkno9.com
Category: B2B market research and product validation
Spark No. 9 specializes in rapid experimentation, using digital advertising as a platform to validate new product concepts, brand strategies, and new customer acquisition initiatives prior to investment.BackgroundSpark No. 9 was founded on the belief that traditional market research is outdated and that behavioral science is a better way to bring data to decision-making. We use advertising platforms for testing to understand how different discrete audiences respond to something new in real life. This type of multivariate behavioral research is more accurate than asking questions in a survey or focus group.
Spark No. 9 was founded on the belief that traditional market research is outdated and that behavioral science is a better way to bring data to decision-making. We use advertising platforms for testing to understand how different discrete audiences respond to something new in real life. This type of multivariate behavioral research is more accurate than asking questions in a survey or focus group.
New product demand validation
Audience expansion
Brand repositioning
Product pipeline prioritization
Spark No. 9 minimizes risk by rigorously testing business strategies before investment. Using online advertising, we conduct multivariate testing to validate demand, customer targets, and product offering and positioning. Spark No. 9 is fully integrated and performs all creative, analytical, and strategic functions in house. We work with clients both B2C and B2B, from startups to Fortune 100 businesses, and both nonprofit and for-profit.
We answer key questions for our clients such as…
What should I launch?
Who should I target?
Is the market ready?
...by generating real-time first-party data and insights.
Mid-sized companies, Startups at Series B and above
CMOs, innovation teams
New product launches
Teams refining concepts before major investments
Key strengths: speed, collaboration, data-driven
Use cases: finding product market fit, strategy validation, preference testing, segmentation
Pricing model: project based
Last updated: October 2025