PROTOTYPE
Casey visualized through product mocks, ads, and landing pages.
LESS RISK
Testing strategies before the product even existed meant lower costs and insight before investment.
POSITION
Testing identified a successful brand position and affordable audiences for targeting.
VALIDATION
Synthesized learnings over three waves of testing validated product concept and found our first, best customers.
OPTIMIZATION
Learnings showed opportunities to improve conversion through exploration of different membership models.
HEAD START
With a validated product concept, LAB 9 can now focus on expansion and optimization.