Casey visualized through product mocks, ads, and landing pages.
Testing strategies before the product even existed meant lower costs and insight before investment.
Testing identified a successful brand position and affordable audiences for targeting.
Synthesized learnings over three waves of testing validated product concept and found our first, best customers.
Learnings showed opportunities to improve conversion through exploration of different membership models.
With a validated product concept, LAB 9 can now focus on expansion and optimization.