CAsey

RENT THE RIGHT LUGGAGE FOR EVERY TRIP

Welcome to your virtual trunk room. Whether you're low on storage space or want to strut the latest luggage, you've come to the right place. Rent the right bag for any kind of trip.

developed by LAB 9

LAB 9 is our in-house product incubator where we test and develop product concepts using Spark No. 9's methodology.
Casey How it works

The brief

Using the Spark No. 9 methodology, develop Casey as both a potential product and a case study for our clients.

The approach

Validate product by testing multiple product concepts and business models to find product-market fit.

project DELIVERABLES

PROTOTYPE

Casey visualized through product mocks, ads, and landing pages.

LESS RISK

Testing strategies before the product even existed meant lower costs and insight before investment.

POSITION

Testing identified a successful brand position and affordable audiences for targeting.

VALIDATION

Synthesized learnings over three waves of testing validated product concept and found our first, best customers.

OPTIMIZATION

Learnings showed opportunities to improve conversion through exploration of different membership models.

HEAD START

With a validated product concept, LAB 9 can now focus on expansion and optimization.

testing concepts

Our projects take place over four modules.
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01

strategy

Define product concepts and to frame overall strategic hypotheses.

Module 1 centers on landscape scanning for unmet needs, collaborative workshopping of product positioning, and development of potential target audiences. Simultaneously, we address long-lead time items like putting technical infrastructure in place for testing. The end result: multiple strategies for testing.
Casey workshopping
Casey Ad

02

development

Prepare for testing through the development of concept mocks, ad creative, targeting strategies, and user flows. 

‍In this module, we bring product concepts to life and explore ways to position them for impact. From ads to maximize audience attention to customized landing pages that encourage engagement—our positioning work lays the foundation for testing tight, strategy-driven funnels.

03

testing

Execute testing, analyze of results, and responsed to findings.

In Module 3, testing takes place in iterative waves that each last 7 days. We analyze each wave of testing via multiple metrics, steadily homing in on the most productive audience and product concept combinations. After each wave, we eliminate underperforming strategies and expand on successes as we optimize our way down the funnel.
Casey ad chart
Caset Website

04

synthesis

Synthesize learnings over all waves of testing and make final recommendations.

In the final phase, product and customer economics take center stage, and product concepts are evaluated in terms of their viability. Final deliverables include product concepts validated for demand, all supporting customer acquisition strategies, and recommendations for product-driven targeting strategies for each major audience.

The outcome

With our concept validated, LAB 9 went on to build an MVP for Casey. We developed a Shopify site and began to rent our luggage to eager travelers.
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Casey, unfortunately, came to a halt during the pandemic. We're actively revisiting the concept of rebuilding Casey by doing what we do best: testing!
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