Generate Real World Evidence for Bold, New Ideas

Read the Harvard Business Review article about us here→

GENERATE REAL WORLD EVIDENCE FOR BOLD, NEW IDEAS

Spark No. 9 uses next-gen market research methods to answer the three most important questions for growth:

What should I launch? 

Who should I target? 

Is the market ready?

What We Do

Rapid experimentation and quantitative measurement of growth strategies.

Rebrand

Provide Evidence of Demand

Reposition Legacy Products

Unlock New Audiences

Change Business Models

Launch a New Brand

Predict Pricing Impact

Validate Launch Strategies

Prioritize Product Features

How We Do It

We use ad platforms to assess growth strategies by measuring in-real-life audience response to new ideas.

Develop

We bring your strategies to life via ads and landing pages and build custom audiences to target.

TEST

We run multivariate experiments simultaneously, targeting each audience with multiple business strategies.

UNCOVER

We generate unbiased, consumer-driven data that identifies the strongest strategy for each audience.

Creative, targeting, and concepting make up S9.

Why We Exist

Conventional market research isn’t keeping up with the needs of decision makers. Most market research is slow. It relies on audience samples or synthetic personas instead of real people making decisions in the real world. It quantifies opinions rather than quantifying actions. 

Behavioral science is a better way to bring data to decision-making. 
‍
Spark No. 9 designs research that takes place in the real world and measures behavior—the responses of real people to new things. No panels. No paid surveys. Just real people going about their day, reacting to stimuli. 

The result: real-world evidence for strategic decision-making.

Who We Are

Designers, analysts, marketers, copywriters, strategists, and business-builders, united in creating fast experiments that generate real-world evidence about growth strategies.

Past Clients