Structured. Strategic. Solution-focused.

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The Method

Finding your product’s first best customers—and the targeting, messaging, and product strategy that works to convert them.
Creative
The creative team brings concepts and strategies to life in ad creative and landing pages.
Analytics
The analytics team builds audiences and hypotheses and executes tests in multiple waves.

WHAT YOU GET

Product, concept, and/or positioning validation supported by the scientific method

Concrete go-forward strategy backed by real customer data

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Product & UX visualization
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Advertising as market research
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Analytics based on real-life behavior
Product Concepts & Positioning to Test
Audiences & Targeting to Test
Creative Development:
Product Concepts & Positioning
Ads, Landing Pages, Supporting Content
Keyword & Audience Setup
Side-By-Side Funnel Design
Multivariate Testing
Iteration for Product-Market Fit
Funnel Optimization
Data, Analysis, Conclusions
Product & Customer Economics
Strategy, Recommendations, Plan

IDENTIFY STRATEGIES TO TEST IN PARALLEL

BUILD SIDE-BY-SIDE STRATEGIES FOR TESTING

TEST & ITERATE TO GIVE EACH STRATEGY ITS BEST SHOT

SELECT WINNING STRATEGY AND OPTIMIZE

DELIVERABLES

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PROTOTYPE

Visualize your product through mockups, ads, landing pages, and more.
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LESS RISK

Formulate and test strategies—whether or not your product exists.
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POSITION

Hone in on your strongest positioning before you invest in advertising.
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VALIDATION

Validate market fit.
Find your first customers.
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OPTIMIZATION

Leverage insights based on customer data.
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HEAD START

Implement growth plans with confidence backed by in-market testing.
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LET'S GET STARTED

Ready to grow?
Let’s work together.
GET IN TOUCH